To normalize transparency in business and trace back each process in production and distribution we created ViaTag where every product story is being followed. We believe that society needs to be more involved in their consumption and be more informed, to ultimately make reasoned choices. With ViaTag we want to track the entire process and make sure every product will be identified as unique with integrated NFC Tags and other possible technologies. Obviously as a commercial company we understand the importance of economical growth, that’s why we thought through the commercials, financial and operational benefits.